We hear from Brendon at Black Rock about what it takes to make a winning brew
My official role is Business Development Executive – but in reality, I’m a swiss army knife that has spent the last nearly 8 years learning, educating and marketing what can be achieved with the great Black Rock products we produce. One day I can be teaching new home brewers how to make their first beer, next, sourcing raw materials from suppliers, forecasting, social media marketing to investigate new domestic and export opportunities while maintaining existing ones.
The biggest evolution in homebrewing has definitely been the quality of what can be achieved at home. This has been driven by the craft beer revolution and people being far more interested in what goes into what they drink. Brewers demand quality, and to know what goes into what they are using, and we have adapted to be transparent in this area.
Although they have been around for a while, I’m still excited about pastry stouts and have been sampling quite a few this winter. It is always interesting to see who is doing it well, bringing through the flavours they are adding in and balancing them well with the beer backbone.
Honestly, nothing really surprises me now, I don’t think there are many things that have not been tried. 10 years ago I would have said chocolate, coffee and marshmallow would be outrageous, but that is now an everyday occurrence. Now squid ink, beard hair, MSG, shellfish and pizza are not off limits, even though they should be!
Shrek – A bright green nitro feijoa sour because it might be ugly and sour, but very loveable!
Balance – making sure what you are using to make it different works and ties in well with the underlying beer.
Not from the DCBFF competition, but Martin Taylor’s Schwarzwälder Cherry Chocolate Milk Stout from the Black Rock ROCK your home brew competition a few years back. It was exactly what it said it was and a perfect example of a liquid Black Forest Gateau.
Don’t be afraid to take a risk, it’s always something risky but pulled off well that does well.